BA, Christian Communication (Evangelism)
Proclaim with Clarity. Communicate with Purpose. Reach Every Generation.
About This Program
Program Description
The Bachelor of Arts in Christian Communication (Evangelism) prepares students to communicate the Christian faith with biblical integrity, clarity, creativity and cultural awareness.
The programme combines theological education with communication theory and practical media training. Students gain a strong foundation in Christian worldview, biblical studies, doctrine, evangelism, ministry and biblical interpretation before progressing to advanced communication and media studies.
Students examine the biblical and theological foundations of evangelism and Christian communication. They learn to explain the gospel clearly, respond to questions thoughtfully and adapt their communication to different audiences without compromising the Christian message.
Christian Communication and Media introduces students to communication models, audience awareness, message development and the role of media within the Church and society. Students explore how language, images, stories and digital platforms influence beliefs, attitudes and behaviour.
Digital Ministry and New Media develops competence in social media, websites, video, podcasts, livestreaming, mobile communication and online communities. Students learn to plan, create and evaluate digital content for evangelism, discipleship and public engagement.
Homiletics strengthens preaching, speech preparation and oral communication. Christian Apologetics develops the ability to present reasoned explanations of the Christian faith and engage respectfully with questions, objections and alternative worldviews.
Cross-Cultural Communication and Missiology prepare students to communicate across cultural, linguistic and social differences. Students examine contextualisation, global mission, religious diversity and culturally responsible Christian witness.
The programme also develops practical skills in writing, storytelling, public relations, visual communication, campaign planning and media production. Students learn to design integrated evangelistic strategies using appropriate messages, platforms, schedules and evaluation measures.
Christian ethics, pastoral care and contemporary society help students address privacy, consent, copyright, misinformation, safeguarding, public accountability and the responsible use of influence. The programme rejects manipulative, misleading or coercive communication practices.
Supervised Field Education I and II provide opportunities to apply learning in approved churches, ministries, media organisations or community settings. Students gain practical experience while receiving structured supervision and feedback.
Research Methods in Theology prepares students to complete the 20-credit degree thesis. The thesis requires independent investigation of a significant issue in Christian communication, evangelism, digital ministry, media practice, apologetics or public engagement.
Graduates are prepared for Christian media, church communications, evangelism, digital ministry, public relations, content development and progression to postgraduate study.
Specializations
- Evangelism and Gospel Communication
- Christian Media and Broadcasting
- Digital Ministry and New Media
- Preaching and Public Communication
- Christian Apologetics
- Cross-Cultural Communication
- Strategic Communication and Campaign Development
- Content Creation and Visual Storytelling
- Church Public Relations
- Christian Communication Research
Core Courses
- GEN 101 — Foundations of Christian Worldview: Introduces Christian worldview.
- BIB 101 — Introduction to Biblical Studies: Introduces biblical structure and themes.
- EVA 101 — Principles of Evangelism: Introduces biblical evangelism.
- MIN 101 — Introduction to Christian Ministry: Introduces Christian ministry practice.
- GEN 102 — Academic Writing and Study Skills: Develops academic study skills.
- BIB 102 — Principles of Biblical Interpretation: Introduces biblical interpretation.
- EVA 201 — Christian Communication and Media: Examines Christian media communication.
- THE 101 — Foundations of Christian Doctrine: Introduces Christian doctrine.
- BIB 201 — The Pentateuch: Studies the first five biblical books.
- MIS 101 — Introduction to Missiology: Introduces Christian mission.
- MIN 201 — Homiletics: The Art of Preaching: Develops preaching skills.
- GEN 201 — Critical Thinking and Logic for Ministry: Develops critical reasoning.
- BIB 202 — The Gospels and the Life of Christ: Studies the life of Christ.
- WOR 201 — Worship and Liturgical Studies: Examines worship and liturgy.
- MIS 201 — Theology of Mission: Studies theological foundations of mission.
- APO 301 — Christian Apologetics: Develops reasoned faith communication.
- EVA 301 — Digital Ministry and New Media: Studies digital ministry platforms.
- MIS 301 — Cross-Cultural Communication: Examines intercultural communication.
- HIS 301 — Church History II: Reformation to the Present: Surveys modern Church history.
- GEN 301 — Christianity and Contemporary Society: Examines faith and society.
- NTS 301 — New Testament Theology: Studies New Testament theology.
- ETH 201 — Christian Ethics: Examines Christian moral reasoning.
- SYS 401 — Systematic Theology II: Christ, Salvation and the Church: Studies Christ, salvation and the Church.
- PAS 201 — Pastoral Care and Theology: Introduces pastoral care theology.
- COM 301 — Christian Storytelling and Content Development: Develops ministry storytelling.
- COM 302 — Visual Communication for Ministry: Introduces visual media communication.
- MIN 290 — Supervised Field Education I: Provides introductory supervised practice.
- MIN 390 — Supervised Field Education II: Provides advanced supervised practice.
- HIS 201 — Church History I: The Early and Medieval Church: Surveys early Church history.
- THE 201 — The Doctrine of God: Examines the doctrine of God.
- COM 401 — Strategic Communication and Campaign Planning: Develops communication campaigns.
- COM 402 — Church Public Relations and Reputation Management: Examines ministry public relations.
- COM 403 — Media Ethics, Law and Safeguarding: Covers responsible media practice.
- RES 501 — Research Methods in Theology: Introduces theological research methods.
- RES 590 — Degree Thesis: Requires independent communication research.
Admissions
Entry Requirements
Applicants should have completed senior secondary education with the required credits or a recognised equivalent.
Applicants should demonstrate competence in English.
Applicants should submit a personal statement explaining their academic, communication or ministry interests.
Applicants should provide a suitable academic, professional or ministry reference.
Applicants may be invited to attend an interview where required.
What You'll Achieve
Learning Outcomes
On successful completion of the programme, graduates will be able to present the Christian gospel clearly, faithfully and persuasively.
Graduates will be able to interpret Scripture responsibly for preaching, teaching and evangelistic communication.
Graduates will be able to communicate effectively through spoken, written, visual and digital media.
Graduates will be able to prepare and deliver biblically grounded sermons and public messages.
Graduates will be able to analyse audiences and adapt communication appropriately for different cultural and social contexts.
Graduates will be able to engage contemporary questions and alternative worldviews through reasoned Christian apologetics.
Graduates will be able to design, implement and evaluate an evangelistic or communication strategy.
Graduates will be able to use digital platforms responsibly for evangelism, discipleship and public engagement.
Graduates will be able to apply Christian ethical principles to media production and communication practice.
Graduates will be able to conduct basic theological and communication research.
Graduates will be able to demonstrate professional responsibility and reflective practice in supervised ministry settings.
After Graduation
Career Opportunities
A Closer Look
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